Create a series of hero bottles for a new tequila created by George Clooney and Rande Gerber.
Working directly with Casamigos’ art department, we sourced different paper stocks, foils, provided color drawdowns and multi-level embossing. Both the front and back labels, neckers and caps were produced and applied to the new glass structures sent by the client. The Mezcal bottle below was sprayed and then graphics applied to create a seamless packaging experience.
Rotational printing has been one of our most innovative solutions. Using a kebab attachment, we level the bottle, and digitally UV print the graphics while the bottle rotates. The kebab attachment allows the bottle to maintain a perpendicular surface to the print head while the motor rotates in sync.
We sourced paper stocks, matched the custom colors and made the embossing plates. After printing the face labels, we filled the bottles, sealed them and applied the printed neckers.
Color consistency is maintained across all varietals. The paper stocks and embossing remained the same. We maintain these color standards on proofing stock, sample labels, and digitally with consistent spectral values.