Sweet Defeat


Figuring out how to quit sugar, or even just limit your intake, is a major challenge in a world obsessed with sweets — unless you’re crushing those sugar cravings with Sweet Defeat. Sweet Defeat was a new product in development and needed packaging to give them high visibility on store shelves.


Sagmeister and Walsh designed the packaging which included a combination of matched colors, including fluorescents and multiple quantity skus. A2A matched the colors, created stages to hold the custom-printed labeled bottles, and assembled the finished cartons. The final pieces were finished with a smudge-resistant Soft-Touch lamination and accentuated with a spot UV gloss on the box structure.

  • Soft-Touch Lamination
  • Custom Color Matching
  • Die Cutting
  • Assembly

Direct image printing with matched fluorescent colors, soft-touch lamination and spot UV gloss.